This course focuses on managing communication issues when healthcare organizational and stakeholder interests collide. The students will explore the dynamic public environment of health care and the influences that must be considered by decision-makers. Knowing how actions may be judged in the public arena will help managers navigate their healthcare careers. Managers at all levels need to know how to interact with various “publics”, such as the media, the community, public interest groups, agencies, unions, etc. The course uses case studies and interactive problem-solving. Public relations tools and techniques, consumer behavior, and strategic public affairs planning are examined.