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New York Medical College (NYMC) today announced that it will participate in the international Missing Type Campaign 2016, a global initiative which seeks to reverse the decline in blood donation. This year, 21 countries are involved, representing more than one billion of the world’s population. The campaign is based on the help of high profile organizations, brands, celebrities and influencers, who by removing the letters A, O, and B from their signage, signatures, postings, and publications are raising awareness for the blood shortage. Since the letters represent the most major blood types, the removal of them shows that their supply is at risk of being depleted without an adequate amount of new donors added annually.