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BIOINC@NYMC Client Crave Crush Now Available Nationwide

The Hudson Valley’s Only Biotechnology Incubator Supported Crave Crush Through Its Successful Product Expansion

Date: August 17, 2017
Media Contact:

Jennifer Riekert, M.B.A.
Vice President of Communications
New York Medical College
(914) 594-4552
jennifer_riekert@nymc.edu

Crave Crush helps individuals lead healthier lives by eating less sugar. The main ingredient in its patented lozenge is gymnema, a natural leaf extract that supports healthy dietary habits. 

VALHALLA, N.Y., August 17, 2017—BioInc@NYMC, New York Medical College’s biotechnology incubator, has announced its client, Crave Crush, has launched a new product, a mint lozenge that reduces sugar cravings within seconds, at The Vitamin Shoppe retail locations nationwide.

Crave Crush helps individuals lead healthier lives by eating less sugar. The main ingredient in its patented lozenge is gymnema, a natural leaf extract that supports healthy dietary habits. Gymnema influences the tongue's sweet taste receptors, thereby preventing activation of those receptors by sugar molecules and preventing those receptors from signaling the brain.

“We are pleased to see the success of Crave Crush and are excited that consumers around the country can now access a one-of-a-kind product that has the potential to change lives,” said Randi D. Schwartz, M.B.A., Director of BioInc@NYMC. “We will continue to invest in our BioInc@NYMC clients and watch as they develop from conception.”

Crave Crush is one of nine startup clients at BioInc@NYMC. As a member of NYMC’s incubator program, Crave Crush has access to invaluable resources, such as cutting-edge core facilities, wet lab space, shared resources, collaboration with scientists and clinicians, and sponsored professional services. As part of the program, BioInc@NYMC also assists its clients in refining their business strategy, conserving capital, building strong teams and achieving development and funding milestones.

“We are grateful for the ongoing support of BioInc and New York Medical College.  The state-of-the-art incubator facilities enabled us to accelerate our product development and own our research process,” said Arianne Perry, President & COO of Crave Crush LLC.

Launched in October 2014, BioInc@NYMC occupies a 10,000-square-foot wing of a 129,000-square-foot campus building. BioInc@NYMC has grown to more than 6,500-square-feet with finished laboratories, offices and shared infrastructure ready for immediate occupancy. Development of the remaining space is planned to proceed as the initial spaces are filled. Additional available space in the same building (50,000 to 60,000 square feet) is ideal for future growth of the incubator or related biomedical research activities.

About New York Medical College

Founded in 1860, NYMC is one of the oldest and largest health sciences colleges in the country with more than 1,400 students, 1,300 residents and clinical fellows, nearly 3,000 faculty members, and 19,000 living alumni. The College, which joined the Touro College and University System in 2011, is located in Westchester County, New York, and offers degrees from the School of Medicine, the Graduate School of Basic Medical Sciences, the School of Health Sciences and Practice, a School of Dental Medicine and a School of Nursing. NYMC provides a wide variety of clinical training opportunities for students, residents, and practitioners.