New York Medical College

Press Releases

                    WITH MEDICAL STUDENTS FOR
    “iMedicine: The Influence of Social Media on Medicine”

NYMC’s Student Physician Awareness Day, April 24, may be the first conference on the future of medical practice using digital media as a tool

Valhalla, N.Y., April 19, 2012
—A dozen nationally preeminent authorities in social media will convene on April 24 at New York Medical College here for what may be the first conference of its kind: a high-level introduction to and exploration of the use of social media in healthcare, medicine and medical education, conceived and organized by first-year medical students.

The program’s highlight is a series of dynamic 10-15 minute segments on topics such as establishing a digital presence, humanizing one’s online persona, best practices and avoiding the pitfalls of social media. The afternoon will feature panel discussions between the presenters and participants, and will address public health, use of social media for lifelong learning, and current uses of social media in healthcare and medical education. All sessions will be supplemented by social media platforms for discussion, voting and sending out updates. The Twitter hashtag for the conference is #NYMCSPAD. A “Social Media 101” session and a Twitter “help table” will assist new users in learning the basics.

The short talks will be presented by a roster of renowned experts in the field of social media and health care. All have their own websites, as well as thousands of followers on Twitter and other social media platforms. Most are bloggers, and command hefty engagement fees when delivering talks for the general public. All have agreed to do the SPAD conference without charge to the student organizers or participants. The conference is free to all, and New York Medical College has suspended classes for the day to enable all medical students to attend.


Kent Bottles, M.D. @kentbottles
Information Flaneur, Physician, reader of books, airplane traveler, speaker/writer/learner. Wandering around the Internet and the world looking 4 spontaneity

Natasha Burgert, M.D. @DoctorNatasha
Pediatrician, wife, mom, runner, and traveller. Posts do not replace visit with your doctor.

Mike Cadogan, M.D. @sandnsurf
ER physician, writer, father, Rock-Doc, Western Force doctor, and ephemeral disambiguant

Loring Day @loringday
Engaged, Educated & Empowered Patient

Steve Hamill @stvhamill
Associate Director of Comms & Advocacy, World Lung Foundation, and passionate about design, tech, health. Mobile and social media will transform global health.

Josh Herigon @joshherigon
Third year medical student (currently on leave researching) giving my own perspective on med tech, med education, med research, health policy and patient care

Howard Luks, M.D. @hjluks
Chief of sports medicine and associate prof of orthopedic surgery at NYMC .Orthopedist navigating the intersection of Social Media and Healthcare.

Bob MacAvoy @bobmacattack
Senior leader of Doximity, a social media startup that connects physicians across the country.

Ryan Madanick, M.D. @ryanmadanickmd
Gastroenterologist; GI/Hep Fellowship Prog Director @UNCSOM, specializing in esophageal dxs, esp refractory conditions; moderator of @MedEdChat)

Brian McGowan, M.D. @briansmcgowan
I am a recovering research scientist. Two thoughts drive me: a) bad data is much worse than no data, and b) 'data' is not the plural of anecdote.

Neil Mehta, M.D. @neil_mehta
Associate Professor of Medicine; Director of Education Technology All opinions are my own and not my employer's

Mark Ryan, M.D. @richmonddoc
RVA family doc, work w/underserved patients/communities. Opinions = mine.

Lawrence Sherman @meducate
Global medical education, social media and medicine, lecturer, author, world traveler, wine snob, dad, former (?) stand-up comic, runner, native Brooklynite

SPAD, which stands for Student Physician Awareness Day, is an annual event instituted in 1989 by New York Medical College students wishing to provide an alternative to the typical medical school curriculum by offering a day of learning about topics they consider relevant to their futures as practicing physicians. Over the years, SPAD conferences have addressed complementary and alternative medicine, the business of healthcare and medical practice, healthcare disparities and humanism in medicine.

The organizers say the event marks the first time medical students have organized a conference of this magnitude to help future physicians address the burgeoning use of social media in medicine and healthcare. The program, which includes lunch and a residency fair, runs from an 8:00 a.m. breakfast through a 4:00 p.m. “Unsession” led by Lawrence Sherman.

For more information about SPAD 2012, go to


Donna E. Moriarty, MPH
New York Medical College
O: 914-594-4536
C: 914-439-5989

Neil Shah, MS-I
SPAD Chairman