NYMC > Academics > Course Descriptions > School of Health Sciences and Practice (SHSP) > Public Health Courses > Health Behavior and Community Health

BSHM 6014 Health Communication and Social Marketing (Fall and Spring)


Dr. Chen

Credits: 3

Course Description:

Communication can be a powerful mechanism for behavior change and can promote or inhibit health behaviors. This course examines the theoretical underpinnings in the field of communication and reviews how communication strategies are used to influence health behavior. The focus is on print and electronic media and touches on individual communication. Topics include: how communication theory informs health behavior change interventions; steps involved in planning communication campaigns about health; and skills useful in the execution of communications, such as pre-testing, designing health materials, and writing press releases.

Prerequisites: BSHM 5001