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Credits:
Social media is transforming the world, including the field of public health. This course focuses on using social media for public health messaging. It also provides background in health communications theory, social marketing, media advocacy, communications and strategic planning, and message/content development and management. Students will gain not only an understanding of the far-reaching footprint of social media in public health today, but also practical experience and skill enhancement in health communications in an increasingly digital and social age.
Prerequisites: