Office of Public Relations
Sunshine Cottage, 2nd Floor
New York Medical College
40 Sunshine Cottage Road
Valhalla, NY 10595
Office hours: 9:00 a.m. - 5:00 p.m., Monday through Friday
(Note: the College closes at 3:00 p.m. on Fridays from October 1 - March 31).
Phone: (914) 594-4536
Fax: (914) 594-4541
Jennifer Riekert, M.B.A.
Vice President of Communications and Strategic Initiatives
Jennifer Riekert, M.B.A., leads all strategic planning and marketing and communications initiatives for New York Medical College (NYMC), including the development, evaluation and communication of NYMC’s five-year strategic plan, as well as branding, public relations, integrated marketing plans, internal and external print and electronic publications and communications including NYMC websites, social media sites and media relations.
A strategic leader who has been instrumental in advancing several key initiatives, Ms. Riekert’s notable accomplishments include spearheading NYMC’s first cohesive brand, identity auditing and re-creating the College’s entire portfolio of marketing materials, transforming NYMC’s web presence, as well as playing a pivotal role in helping to open the mid-Hudson Valley’s only fully-equipped biotechnology incubator on a health sciences college campus, BioInc@NYMC, and launching New York State’s first new dental school in 50 years.
With 20 years of experience in higher education, Ms. Riekert is uniquely attuned to the communication, marketing and planning needs of colleges and universities and brings strategic vision and best practices to the College. Prior to joining NYMC in 2014, she began her career at Pace Law School where she served as director of marketing and communications, and as interim assistant vice president of university relations for Pace University.
Beyond her role at NYMC, Ms. Riekert is passionate about her role as mentor to the next generation of business leaders. She is an accomplished speaker, often called upon to guest lecture in the higher education and business communities.
Ms. Riekert earned both her Bachelor of Science in Psychology (Phi Beta Kappa) as well as her Master of Business Administration from the State University of New York at Albany. She was the 2020 recipient of Trailblazer Award by YWCA Yonkers, and was named Top Women in Business by Westchester Magazine. Ms. Riekert is a board member of the Phi Beta Kappa (PBK) New York Association, the first and oldest PBK Association.
Assistant Web Editor
Colleen McNicholas joined NYMC in January 2021 and is responsible for updating the College website as well as training web contributors across the campus on the web content management system. Prior to joining the Office of Public Relations part-time, Ms. McNicholas has held roles in admissions as well as in administrative support for academic programs in the School of Health Sciences and Practice. Working in higher education since 2012, she also has experience in event planning and account management.
Lorena Minnerly, M.A.
Digital Marketing Manager
Lorena Minnerly, M.A., is responsible for managing, planning and analyzing, digital and print advertising campaigns across multiple academic programs in the School of Health Sciences and Practice. Ms. Minnerly has more than 20 years of experience working in marketing communications, from the newsroom to digital advertising. She always wears her “news” hat to see what is trending and how NYMC leadership and the faculty can share their expertise with the media. Prior to working at NYMC, she was the director of marketing communications at an advertising agency overseeing a team responsible for implementing and managing the overall digital strategies. Ms. Minnerly stays abreast with digital communication trends and applies them to create effective marketing strategies.
Public Information Editor
LoriAnn Perrault serves as the Public Information Editor for New York Medical College. Suggestions for story ideas are always welcome for InTouch Archive, the online newsletter of the New York Medical College community. Stories can be about research, curriculum or programs of study, unique or interesting personal achievements, growing trends or patient care with an academic angle. Please email your comments and inquiries to firstname.lastname@example.org.
Madlena Pesheva, M.P.H. '21, serves as the project manager for the Office of Public Relations, bringing several years of experience in marketing, event management and administrative duties to the role. Prior to joining NYMC in 2015, Ms. Pesheva was the marketing and membership associate for the YWCA White Plains and Central Westchester. Ms. Pesheva earned her bachelor's degree from the University of New Hampshire with a dual major in international affairs and in recreation management and policy with a minor in psychology, as well as a Master of Public Health from New York Medical College.
Julio A. Rodriguez-Rentas, M.A.
Director of Communications
Julio A. Rodriguez-Rentas, M.A., manages the strategic development of nymc.edu as well as integrated marketing initiatives for the department, both online and offline. With a Bachelor in Business Administration, a master's degree in media communication and as a professor of communications at the State University of New York (SUNY)–Westchester, Mr. Rodriguez-Rentas brings a 360◦ perspective to his role. Prior to NYMC, he was at Pace University where he served first as webmaster at Pace Law School before becoming senior courseware designer for all campuses of the University. Mr. Rodriguez has previously taught at the graduate and undergraduate levels at Iona College (New Rochelle, NY), Western Connecticut State University (Danbury, CT) and at Pace University (New York City and Westchester).
Anthony Zurita joined New York Medical College in 2021 after nearly three years as a journalist for the USA TODAY Network New Jersey as a part of The Record newspaper, where he covered local news throughout northern New Jersey. Mr. Zurita earned a bachelor’s degree in communications from Ramapo College of New Jersey.