NYMC > News and Events > Public Relations Team

Public Relations Team

Office of Public Relations
Sunshine Cottage, 2nd Floor
New York Medical College
40 Sunshine Cottage Road
Valhalla, NY 10595

Office hours: 9:00 a.m. - 5:00 p.m., Monday through Friday
(Note: the College closes at 3:00 p.m. on Fridays from October 1 - March 31).

Phone: (914) 594-4536
Fax: (914) 594-4541

 

Jennifer Riekert HeadshotJennifer Riekert, M.B.A.‌
Vice President of Communications and Strategic Initiatives

Jennifer Riekert, M.B.A., leads all strategic planning and marketing and communications initiatives for New York Medical College (NYMC), including the development, evaluation and communication of NYMC’s five-year strategic plan, as well as branding, public relations, integrated marketing plans, internal and external print and electronic publications and communications including NYMC websites, social media sites and media relations.

A strategic leader who has been instrumental in advancing several key initiatives, Ms. Riekert’s notable accomplishments include spearheading NYMC’s first cohesive brand, identity auditing and re-creating the College’s entire portfolio of marketing materials, transforming NYMC’s web presence, as well as playing a pivotal role in helping to open the mid-Hudson Valley’s only fully-equipped biotechnology incubator on a health sciences college campus, BioInc@NYMC, and launching New York State’s first new dental school in 50 years.

With 20 years of experience in higher education, Ms. Riekert is uniquely attuned to the communication, marketing and planning needs of colleges and universities and brings strategic vision and best practices to the College. Prior to joining NYMC in 2014, she began her career at Pace Law School where she served as director of marketing and communications, and as interim assistant vice president of university relations for Pace University.

Beyond her role at NYMC, Ms. Riekert is passionate about her role as mentor to the next generation of business leaders. She is an accomplished speaker, often called upon to guest lecture in the higher education and business communities.

Ms. Riekert earned both her Bachelor of Science in Psychology (Phi Beta Kappa) as well as her Master of Business Administration from the State University of New York at Albany. She was the 2020 recipient of Trailblazer Award by YWCA Yonkers, and was named Top Women in Business by Westchester Magazine. Ms. Riekert is a board member of the Phi Beta Kappa (PBK) New York Association, the first and oldest PBK Association.

 

Tyler Landis, M.B.A.
Assistant Director of Communications

Tyler Landis assists in the communication and marketing initiatives for the School of Health Sciences and Practice as well as for the College as a whole. Mr. Landis joined the Office of Public Relations in November 2022, bringing over five years of professional communications experience within higher education. Most recently, Mr. Landis served as the assistant director of athletic communications for Columbia University. Prior to Columbia, Mr. Landis was the director of athletic communications for Sarah Lawrence College in Bronxville, NY. Mr. Landis earned his Master of Business Administration with a concentration in business process innovation from Widener University in 2021.

 

Colleen McNicholas
Communications Associate

Colleen McNicholas joined NYMC PR team in November 2022 and is responsible for updating the College website, training web contributors across the campus on the web content management system, as well as serve as the administrator for the department. Prior to joining the Office of Public Relations full-time, Ms. McNicholas held roles in admissions as well as in administrative support for academic programs in the School of Health Sciences and Practice. Working in higher education since 2012, she also has experience in event planning and account management.

 

LoriAnn Perrault
Director of Print and Digital Publications 

LoriAnn Perrault serves as the Director of Print and Digital Publications. Prior to that, Lori was the Public Information Editor at NYMC for more than 20 years. Suggestions for story ideas are always welcome for InTouch Archive, the online newsletter of the New York Medical College community. Stories can be about research, curriculum or programs of study, unique or interesting personal achievements, growing trends or patient care with an academic angle. Please email your comments and inquiries to lori-ann_perrault@nymc.edu

 

Madlena Pesheva, M.P.H. '21
Director of Creative Communications and Production

Madlena Pesheva, M.P.H. '21, serves as the Director of Creative Communications and Production. She brings a decade of experience in marketing, project management and graphic design to her role. Prior to joining NYMC in 2015, Ms. Pesheva served as marketing and membership associate for the YWCA White Plains and Central Westchester. Ms. Pesheva earned her bachelor's degree from the University of New Hampshire with a dual major in international affairs and recreation management and policy and a minor in psychology, as well as a Master of Public Health in health policy and management from NYMC School of Health Sciences and Practice.

 

Julio A. Rodriguez-Rentas, M.A.
Senior Director of Strategic Communications

Julio A. Rodriguez-Rentas, M.A., manages the strategic messaging and integrated marketing initiatives for NYMC and its schools, overseeing assigned staff as well as assists in internal and external communications activities including, but not limited to, graphic design, advertising, website, social media, video, digital strategy and content development, as well as safeguarding the College’s reputation during crisis communications. As a marketing communications professional and educator, Mr. Rodriguez-Rentas brings a 360◦ perspective to his role. He also serves as professor and department co-chair at the State University of New York (SUNY)–Westchester, and has taught at the graduate- and undergraduate-level at area institutions including Iona University, Pace University and Western Connecticut State University. Throughout his professional career, Mr. Rodriguez has worked on staff and/or as a consultant to a variety of institutions such as nonprofit community organizations; an NGO bank corporation; an advertising agency; a regional dance company; a law school, and a private national university. Mr. Rodriguez holds a Bachelor’s of Business Administration from Pace University–NYC, as well as a Master's degree in Media Communications from Pace University–Westchester.