NYMC > Academics > Course Descriptions > School of Health Sciences and Practice (SHSP) > Public Health Courses > Health Policy and Management

HPMM 6073 Marketing in Health Care Organizations (Fall and Spring)


Dr. Kiss

Credits: 3

Course Description:

Marketing plans are born from an organization’s vision and mission, and are integral to the development and implementation of a successful strategic plan. This course focuses on the components of internal and external marketing of different health care organizations and services. Students learn how to develop a marketing plan from conception through implementation, evaluation and monitoring.