Vice President of Communications and Strategic Initiatives
Jennifer Riekert, M.B.A., leads all strategic planning and marketing and communications initiatives for New York Medical College (NYMC), including the development, evaluation and communication of NYMC’s five-year strategic plan, as well as branding, public relations, integrated marketing plans, internal and external print and electronic publications and communications including NYMC websites, social media sites and media relations.
A strategic leader who has been instrumental in advancing several key initiatives, Ms. Riekert’s notable accomplishments include spearheading NYMC’s first cohesive brand, identity auditing and re-creating the College’s entire portfolio of marketing materials, transforming NYMC’s web presence, as well as playing a pivotal role in helping to open the mid-Hudson Valley’s only fully-equipped biotechnology incubator on a health sciences college campus, BioInc@NYMC, and launching New York State’s first new dental school in 50 years.
With 20 years of experience in higher education, Ms. Riekert is uniquely attuned to the communication, marketing and planning needs of colleges and universities and brings strategic vision and best practices to the College. Prior to joining NYMC in 2014, she began her career at Pace Law School where she served as director of marketing and communications, and as interim assistant vice president of university relations for Pace University.
Beyond her role at NYMC, Ms. Riekert is passionate about her role as mentor to the next generation of business leaders. She is an accomplished speaker, often called upon to guest lecture in the higher education and business communities.
Ms. Riekert earned both her Bachelor of Science in Psychology (Phi Beta Kappa) as well as her Master of Business Administration from the State University of New York at Albany. She was the 2020 recipient of Trailblazer Award by YWCA Yonkers, and was named Top Women in Business by Westchester Magazine. Ms. Riekert is a board member of the Phi Beta Kappa (PBK) New York Association, the first and oldest PBK Association.
Learn more about the Public Relations team at NYMC.